SunTrust Olympics
Creative Direction + Copy + Design + Video Production
StrawberryFrog, NY NY
SunTrust Winter Olympics TV Commercial
We created a movement called “onUp” that’s designed to encourage Americans to take steps toward financial confidence. We created onUp.com to provide the tools and resources to begin that journey. We launched our Campaign at the Winter Olympics as part of the bank's new push to encourage parents to plan and save for their children. The National Spot features 11-year-old figure skater Elise Freezer dancing alongside a stuffed bear to the “Flashdance” song, “What A Feeling,” to illustrate how parents can help their children achieve their dreams.
